Business is not just about numbers. It is about the people who generate these numbers.

Boris Prodanovic is manager, entrepreneur, and business consultant. After completing his university degree in business administration, he held several executive positions in companies such as Bertelsmann, Swarovski, Allianz Group and PricewaterhouseCoopers. During this time, he not only participated in numerous leadership development programs. He also had the chance to gain first-hand experience in the world of executive search, both as a client and as a candidate.

It was by coincidence that Boris, after moving to Berlin, ended up in one of the many acting classes the German theatre capital has to offer. It turned out to be a life-changing experience. He realized that these acting classes awarded him exactly what he had been missing in traditional management trainings. Assertiveness and a confident attitude, effective communication, empathy and authenticity – these are aspects that actors tackle from a much different angle. However, it is exactly this perspective that is essential for effective and efficient leadership in today’s world.

He has since taken a wide variety of acting classes, covering different acting techniques, from Stanislavski to Meisner. Combining his business background with this acting experience he developed Pedeva, an innovative executive training program.

Pedeva is an acronym of “Personal Development through Acting”. The program is designed to give business executives decisive impulses to enhance their leadership skills. The success of a modern business leader doesn’t solely depend on professional competence, but also on his or her impact as a human being.

With Pedeva’s expansion to HR consulting, Boris aims to bring back the human aspect to the world of recruiting and headhunting.